Why veterinary practices should hit send on email campaigns

With packed schedules, pet owners often depend on their veterinarians for reminders about important preventive care, such as vaccines, annual checkups, and flea, tick, and heartworm treatments. Email marketing is a powerful tool that helps practices send timely reminders and useful information, boosting communication and improving adherence to preventive care standards.

Why email marketing?

Email marketing offers an invaluable opportunity for engaging with pet owners and promoting preventive care. One survey from Blue-Research revealed that 98% of pet owners want to hear from their vet via email, however only 41% actually have. These statistics clearly show a strong preference for email communication.

The main advantage of email marketing is delivering the right message to the right audience at the right time.  Pet owners have many things on their minds. Sometimes, they miss their pets’ parasiticide dose because they simply forget. Targeted, automatic communications from your practice can help them remember. When pet owners get reminders from their veterinarian, they are more likely to open them, read them, and take action.

Pet owners are eager to hear from their veterinarian via email. The same survey showed:

• 63% want prescription reminders
• 62% want information on how to improve pets’ health
• 54% want discounts
• 48% want product recommendations

There’s good news for veterinary practices that want to meet the needs of pet parents: They crave emails from their veterinarians. The Synergy Partner Program simplifies email marketing with a set-it-and-forget-it approach. Practices can sign up for automatic email campaigns that are sent on your behalf from your trusted manufacturer partners and cover topics ranging from annual visit reminders to birthday messages and refill notifications. Since pet parents are likely to open and read emails from their veterinarian, you can be confident your message is received. This effortless communication helps maintain steady engagement with pet owners throughout their pets’ lives, ensuring your practice remains top of mind.

Who does Synergy reach?

Synergy integrates with practice management systems to ensure the right messages reach the right pet owners at the right time. Each email is personalized with practice details, logos, and online pharmacy information. This customization strengthens the bond between the practice and its clients, fostering trust and loyalty. 

Here are a few of Synergy's plug-and-play email campaigns:

• Win back: Market to pet owners who have not purchased flea, tick, and/or heartworm prevention in over 12 months.
• Compliance: Synergy's reminder campaign reminds pet owners to refill their prescriptions and comply with core vaccines
• New pet parents: Establish preventive care reminders for new pets by automatically detecting and reaching new pet owners.
• Introduce your practice recommendations: Ensure all pet owners are aware of your practice's recommendations for preventive care.

The program is designed to engage a broad audience of pet owners, making it a vital tool for veterinary practices. For example, clients with senior pets receive information about frequent wellness visits and early detection tests, while new puppy and kitten owners get resources on nutrition, socialization, and vaccinations. By segmenting pets by species, age, or health condition, Synergy ensures each pet owner receives relevant content, resulting in better health outcomes for pets.  When clients receive emails from your veterinary practice, the content should be applicable to them. If your feline-loving clients frequently get messages about how to care for dogs, they may decide to unsubscribe from your practice’s communications.

Targeted emails get results

Using the Synergy Partner Program has led to impressive results.

• 20% increase in overall practice revenue
• 12% increase in revenue from vaccines
• 19% increase in vaccine compliance for previously lapsed pets
• 15% increase in parasiticide doses dispensed per pet

These outcomes highlight Synergy’s effectiveness in encouraging positive behavior changes among clients, leading to better health for their pets.

And pets aren’t the only ones who benefit from routine email communications. When front desk staff don’t need to pick up the phone to call in appointment and preventive care reminders, they can spend more time on other tasks and improve practice efficiency. Especially given younger generations don’t answer the phone, calling in reminders may be a lost cause. 

Email marketing also has the added benefit of analytics, which you can’t get from mail or phone calls. Practices can access real time results of their campaigns and track more opportunities to grow revenue from their database.

Email marketing is essential for successful communication in veterinary practices. By adopting the Synergy Partner Program, practices can harness targeted email campaigns to engage pet owners, improve compliance, and increase revenue. Synergy enables practices to excel in caring for animals while ensuring important messages reach pet owners in a timely, personalized way.