Protect Your Business from Online Fraud

A recent report from NuData Security reported a 17 percent increase in online traffic in the first four months of 2020 compared to that of 2019. Specifically, retail traffic increased by more than 57 percent and financial services increased by 21 percent. Unfortunately, there was also a 43 percent increase in high-risk traffic – which includes account takeover attempts and other types of misuse of online services.

The rise in both legitimate and illegitimate online behavior has shown that businesses need to be aware of fraud trends to help protect themselves and their clients.

Noted changes to good user online behavior

Given that many more consumers are spending large portions of their day from their home, patterns in their online behavior are beginning to emerge. Fortunately, NuData said that consumers are using the same devices to make online purchases, which makes it easier for NuData to detect suspicious behavior.

Merchants are also looking for patterns in their transactions to detect fraud. Through NuData’s findings, merchants should be aware of a few new trends reflected in good user behavior during COVID-19 that might otherwise raise a red flag:

• The dollar amount of an average transaction has increased.
• Consumers are making more purchases at unusual times.
• Consumers are logging into their accounts more often.

Fraudulent trends to look out for

Not surprisingly, illegitimate online behavior has spiked amid this pandemic, even in hard-hit industries like travel and events that have seen less online activity. According to the Federal Trade Commission, nearly 20,000 phishing attacks were reported in the first four months of 2020. Hackers have become more sophisticated. With the easy access of personal data online, fraudsters have been able to make synthetic accounts with both real and fake information.

According to Kevin Lee, digital trust and safety expert at Sift, a software security company, there are a few trends to watch out for when detecting payment fraud:

• Payment fraud occurs mostly on phones as hackers visit eCommerce sites and use stolen credentials to make purchases.
• Criminals take advantage of digital wallets and gift cards as well.
• Be wary of online orders consisting of big-ticket items that could have a high resale value.
• Both digital and physical eCommerce businesses need to be aware they could be targets.

How can merchants protect their business?

“The good news for online businesses,” Lee says, “is that by paying attention to trends, understanding what signals to look out for and using the right technologies, they can mitigate fraud risk and continue to enable legitimate purchases.”

For merchants, that may mean having a fraud protection platform in place, such as an Address Verification Service (AVS), to confirm the cardholder’s billing address with the respective card issuer.

And if your business accepts other payment types, “pay extra attention to orders that don’t involve credit cards and remember you can contact the buyer to make sure the order is legitimate,” Lee says.

Investing in the proper security technology is key to keeping your business safe and secure. Working with the right credit card processor, like Infintech, is also important to maximize secure payment solutions that protect both your business and customers’ confidential information.

Ranked as one of Inc. Magazine’s Fastest Growing Companies, Infintech has been working with veterinary professionals for more than a decade. It was founded on the principles of offering the latest in payment technology and industry expertise, and securely processes more than $3 billion in credit card volume annually for clients across 50 states. Get in touch with Infintech online at www.infintechllc.com/contact/ or call 800.621.8931.

Infitech is an MWI Animal Health Distinct Advantage™ program partner. To discuss how your practice can qualify for a free Distinct Advantage program membership, contact your MWI Territory Manager.